Carpe Diem Solutions Wins Bronze for Use of Media at the 2023 Pitcher Awards
The Pitcher Awards, known for honouring excellence and innovation in the creative and marketing communications industry, recognised Carpe Diem’s 2022 work on the Labari Africa Productions launch. Carpe Diem Solutions is delighted to announce it won a Bronze for Use of Media at the renowned Pitcher Awards 2023 held last weekend in Lagos. The accolade […]
Kamaru Usman’s African Knockout Launches First “All Africa Championship” in Lagos
The African Knockout Championship aims to support the growth of Mixed Martial Arts in Africa by creating a sustainable model for the sport’s growth. It will also provide resources and a platform for young African fighters to showcase their skills on a global stage. The African Knockout Championship (AKO) has announced the launch of its […]
Creating a sustainable future: The critical role of African Businesses
Happy International Earth Day! As we celebrate this year’s theme, “Invest in our planet,” it is essential to highlight the unique challenges and opportunities facing African businesses in creating a sustainable future. According to a recent report by the United Nations Environment Programme, the world is not on track to meet the goals of the […]
Perception Management in a Post-Truth Era: Navigating the Challenges of a Complex Landscape.
Perception has become especially important in an age where false information can spread quickly and significantly impact public opinion. We are in the post-truth era, where “objective facts have less influence in defining public opinion than those that appeal to emotion and personal beliefs”. This phenomenon, coupled with social media fever and growing internet penetration, […]
Chocolate City Hosts Amazon Studios’ Global Head of Diversity, Equity, Inclusion and Accessibility Latasha Gillespie.
The event was an opportunity for Chocolate City to celebrate Ms Gillespie and Amazon Studios’ support for the Nigerian film industry in recent years. Chocolate City Group, one of Africa’s leading media and entertainment companies, on April 7th, 2023, hosted a reception in honour of Latasha Gillespie, Global Head of Diversity, Equity, Inclusion and Accessibility […]
Celebrating Diversity: Zizah Okeugo Showcases Artworks at 3rd World Autism Day Exhibition in Lagos
Puresouls Learning Foundation, in partnership with Terra Kulture, Lagos, will hold the third edition of its annual Autism Day art exhibition as part of events to commemorate World Autism Day 2023. The week-long exhibition at Terra Kulture, Lagos, will open on April 2, 2023, to demonstrate that children on the autism spectrum have unique abilities […]
10 Trends That Will Shape Public Relations in 2023
From artificial intelligence to data, technology, and storytelling, these trends will shape public relations in 2023. As we move into 2023, the world of public relations is constantly evolving and adapting to new technology and changing consumer behaviours. These shifts are changing how brands are perceived and how they communicate to gain goodwill and trust […]
5 Myths About Public Relations You Should Ignore
Public relations is an important part of every organization’s communication strategy since it helps to create and maintain relationships with diverse stakeholders. Let’s dispel some of the most frequent PR myths and highlight what PR practitioners actually do. Public relations (PR) is often misunderstood and shrouded in myths and misconceptions. Some people believe that the […]
4 Things That Show Christmas and PR are Quite The Same
Christmas and public relations (PR) may seem unrelated, but they have a lot in common. Here are some ways in which Christmas and PR are similar: So while Christmas and PR may seem unrelated, they both involve planning, building and maintaining relationships, creativity, and managing expectations and perceptions. As you enjoy the holiday season, remember […]
4 Key Learnings From The 2021 Guaranty Trust Autism Conference.
Autism is not a word many people are familiar with; in fact if you pick people randomly and ask them what autism means, very few would be able to tell you. If you describe the behavioral characteristics of those living with autism, only a few people would relate to what it is really. Many believe […]